"One
out of every 12 businesses is a franchised business."
"One new franchised business is opened every 8 minutes
of every Business day"*. How
do you differentiate yourself?
Are you equiped for success? Quality
marketing materials are your key differentiators:
- Present your franchise in a professional manner and
convey credibility
- Maintain brand consistency
- Generate more qualified leads and reduce your sales
cycle
- Decrease your overall marketing costs
- Better measure your ROI and monitor your
marketing efforts
- Postition yourself as the leader in your industry
- Expand your reach via digital trackable assets
- Leverage fron your current assets to increase results and
reduce costs
Your
benefits can be endless... it is
now up to you to take the next step and evaluate
your franchise needs. We have listed below a few
examples for each step of the process.
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1
} Lead generation
You only
have 5 seconds to make an impression and only one
shot at it! Present your franchise in a professional manner to entice leads to take the next step and learn more about your franchise values and benefits. |
- Event/tradeshow materials
- Landing pages
- Website and forms
- Company presentation
- Brochure, Postcard, Flyer
- Email campaign template
- Newspaper ads
- Portal banner/ads
and +++ |
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2
} Lead Qualification Use professional support materials and tools to qualify your leads faster, save time and money in the overall sales process. Materials are easy to use and we make it simple for the lead to interact with you.
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Surveys & Questionnaires
- Application
- Fact sheets
- Case studies
- Templates
- Financial estimates
- White papers
and +++ |
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3
} Lead Conversion
From lead to prospect to Franchisee.
Provide your prospect with all the necessary information
and materials to help them make their final decision
and join your team in a professional and intuitive
manner in record time. |
- Virtual Brochure
- FDD + digital receipt
- Sales process
- Discovery day agenda
- Downloadable materials
- Email template
- Multimedia (video/audio)
etc.
- Training materials / manuals
and +++ |
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4
} Franchisee Set Up
You did it! You have successfully
on-boarded a new Franchisee. But your role is not
over yet. You now have to set up your new Franchisee
with all the collaterals, tools and materials they
need to be successful while maintaining brand
consistency.. at a low cost. |
- Website
- Stationery, business card
- Manuals, Employee handbook
- Brochure, flyer, postcards
- Marketing / Advertising
- Templates & forms
- Promotional items
- Packaging, product sheets
and +++ |
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Take
a few minutes to evaluate your franchise maketing materials
needs and discover how you can increase your results and decrease
your costs.
* source: www.franchiseek.com |
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It is not because
"you have it" that it is working! Stop spending
your marketing budget developing supporting assets that simply
don't do the job!
A few insights on why we believe
it is essential for all your franchise marketing materials
to be relevant, appealing and consistent.
Would you buy a book if the cover was telling you how
bad the story is? It is the same principle with your
franchise. What your prospects and future Franchisees
see, is your book cover. You have to ensure that the story
you are telling and the message you convey is presented in
a professional manner, telling just enough to entice your audience
to take action and inquire about your franchise. Your marketing
materials are your cover page!
Ready to increase your results and decrease your costs
by over 20%? Request
your free estimate today to get started.
A successful franchise only emerges with a well organized
approach. From lead to prospect to franchisee; From
advertising to recruitment and training. Every step needs a
well oiled sales process supported by powerful franchise
materials.
What
You See Is What You Get (WYSIWYG). Because
you shouldn't be worried about how your franchise might be
perceived by your prospects! Their experience should always
be enjoyable, enticing them to take the next step.
A successful franchise only emerges with a well organized
approach. |
