Franchise Creative is a full-service marketing, creative designs and interactive Services dedicated to the franchise industry. We deliver tailored powerful and relevant franchise marketing, sales and training materials/collaterals through a strategic approach. From print advertising to website design and development, to interactive and franchise document templates, we deliver consistent quality and results to Franchisors. Is your franchise equipped for success? Powerful and relevant marketing material and collateral designs are your key differentiators.
 

Creative ProcessFrom discovery, to delivery, we make your experience enjoyable and painless.

Forget the stress of deadline not met or over budget projects. Get the results you deserve.
Our creative process in a 4 well defined steps only.
No need to use a complicated jargon that would only aim at confusing us all. 1, 2, 3, and 4. As simple as that. Simplicacity and efficency will drive the delivery of outstanding solutions and exceed your expectations. As we always like to say, you'll see your results increase and your marketing spend decrease.

1: Discover

What is it?

This is perhaps the most important phase during which you will be engaged. We'll ask you some questions about your business, your challenges, goals and marketing programs and materials.

Your answers will be critical to ensure that our solutions are tailored to match your needs and industry, putting your brand and opportunity ahead of your competition. The scope of work will define the number and kind of questions we'll ask.

But no need to feel overwhelmed, this step will not last as long as you might think. We always strategize and prepare our questions [only a few] in advance to dramatically reduce the amount of time you'll need to spend answering them.

Desired outcome

At the end of the discovery phase, we'll have a clear understanding of your current objectives, challenges and goals with a good grasp of your industry and competitors.

During that phase, we should gather enough information to efficiently prepare for the next phase. Getting well prepared saves you a valuable time and reduces the production costs.

2: Brainstorm and Strategize

What is it?

During the brainstorming, we come up with different concept and innovative ideas on the look and feel, tone and messaging your business should adopt to produce the expected results.

Pending on the project we are assigned, we strategize your new concept(s) including the tracking and measuring of all your marketing materials.

The placement of content, image or call to action is essential to make the necessary impact and get the expected results. When technology is involved, we look at the modules that were agreed and apply best practices in terms of which technology to use to get the best results and stay on budget.

Desired outcome

Produce comprehensive wireframe that are tailored to your needs. Wireframe need to be flexible to allow future enhancements and muti usage to reduce your costs.

The strategic sessions that take place behind the scene are the essence of what will set you apart from your competition and allow you to spend more of your marketing budget in developing and launching targeted marketing campaigns to generate even more leads. (budget you save by developing your marketing, sales and training materials with Franchise Creative).

3: Design and Implement

What is it?

Upon completion of the wireframe(s) and layout, we move to phase 3. This phase uses the information from the discovery and concept phases which act as the foundation for the design and implementation of your materials.

If you already have a brand guidelines, the design will comply with your existing specifications.

Franchise Creative can communicate directly with your third party vendor on your behalf [when appropriate such as your printer, webmaster etc.].

The look and feel will be composed of several considerations such as color scheme, font, message, imagery, call 2 action, client profile/targeted audience, media, sizes, or usage among others.

In additiona, each material produced will include a solution to efficiently track your results and measure your ROI.

The first round of creative will be submitted to you for first review and feedback prior to finalizing the design and implementation of your project.

Desired outcome

Capture your first comments and feedback for revisions. Usually, phase 1 and 2 are well prepared so revisions/feedback are minimal.

4: Approve and Deliver

What is it?

We are now approaching the release date. The design and implementation has been completed, the revisions submitted and revoewed by you. The last action before release and/or launch now depends on you.

Indeed, as a standard rule, Franchise Creative will not release any material/development prior to receiving your approval. During your final review and approval stage, we ask that you carefully review and test all aspects of the project. If online, make sure to test the links, if print, review the copy throroughly, if email, check subject line, from address and so on.

To ensure that your approval follows an accurate review, we'll provide you with a list of items to be checked per project/material.

Once we receive your final approval (via a simple form to complete and submit that officially approves your marketing, sales or training materials), we'll prepare the final artwork/code and produce it for immediate release. As mentioned in step 3, Franchise Creative is happy to communicate with your vendor when/if necessary.

Desired outcome

Meet and exceed your expectations! When is the last time you met yours? Find out today.

TAKE ADVANTAGE OF OUR COMPLIMENTARY INTRODUCTION OFFERS - NO OBLIGATION.

  • Take your complimentary marketing needs evaluation and receive your personalized report with comprehensive analysis and recommendatins from experts on how you can improve your results and decrease your marketing spend by making small changes.

  • Take the pulse of your existing marketing collateral. Submit one piece of marketing. Franchise Creatuve will do a complete analysis and a makeover of your file with best practices for free. The final optimized version will be sent back to you free to use anywhere you want.
  You only have 5 seconds to make a positive impression. Use them wisely...
High quality marketing material and Collateral Designs at a price you can afford.